I think the coolest part of this project wasn't that we convinced BK to make Xbox games, it's that over a million people paid for (and played with) ads.
Volkswagen | Gypsy Cab Project
To prove the new VW Rabbit was the ultimate city car, we took Steve, a guy who had never driven in NYC, and let him give New Yorkers free rides all over town. The best part? We filmed the whole thing and streamed it online...way back in 2006!
Volkswagen | Gypsy Cab Project
To prove the new VW Rabbit was the ultimate city car, we took Steve, a guy who had never driven in NYC, and let him give New Yorkers free rides all over town. The best part? We filmed the whole thing and streamed it online...way back in 2006!
ROB THOMPSON
Creative Director/Copywriter
Nike Golf | Play in the Now
Rejecting innovation simply because it's new is stupid. It always has been and it always will be.
